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aimcosmeticsuk.com

Website review aimcosmeticsuk.com

 Generated on October 18 2015 17:22 PM

Old statistics? UPDATE !


The score is 55/100

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SEO Content

Title AiM COSMETICS UK – AiM COSMETICS UK

Length : 35

Perfect, your title contains between 10 and 70 characters.
Description AiM Cosmetics is part of AiM Solutions. We are UK based family business specialising in designer and glamorous branded make-up and beauty products.

Length : 147

Great, your meta description contains between 70 and 160 characters.
Keywords

Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties Good, your page take advantage of Og Properties.
Property Content
type website
title AiM COSMETICS UK
image http://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/logo.png?635995419957429866
image:secure_url https://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/logo.png?635995419957429866
description AiM Cosmetics is part of AiM Solutions. We are UK based family business specialising in designer and glamorous branded make-up and beauty products.
url http://www.aimcosmeticsuk.com/
site_name AiM COSMETICS UK
Headings
H1 H2 H3 H4 H5 H6
1 2 0 4 0 0
  • [H1]
  • [H2] Our Recommendations
  • [H2] AiM Cosmetics UK
  • [H4] Quick Links
  • [H4] Get Connected
  • [H4] Contact Us
  • [H4] Newsletter
Images We found 25 images on this web page.

8 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 25%

Ideal! This page's ratio of text to HTML code is between 25 and 70 percent.
Flash Perfect, no Flash content has been detected on this page.
Iframe Great, there are no Iframes detected on this page.

URL Rewrite Bad. Your links have query string.
Underscores in the URLs Perfect! No underscores detected in your URLs.
In-page links We found a total of 173 links including 0 link(s) to files



Anchor Type Juice
Log in Internal Passing Juice
Home Internal Passing Juice
BLUSHER & POWDER Internal Passing Juice
EYE-LINER Internal Passing Juice
EYE-SHADOW Internal Passing Juice
FOUNDATION & CONCEALER Internal Passing Juice
LIPGLOSS Internal Passing Juice
LIPSTICK Internal Passing Juice
MASCARA Internal Passing Juice
NAIL POLISH Internal Passing Juice
For Men Internal Passing Juice
Facebook External Passing Juice
Instagram External Passing Juice
Pinterest External Passing Juice
Twitter External Passing Juice
About Us Internal Passing Juice
Contact Us Internal Passing Juice
Delivery Internal Passing Juice
Terms & Conditions Internal Passing Juice
Privacy Policy Internal Passing Juice
Store Location Internal Passing Juice
Create account Internal Passing Juice
Home Internal Passing Juice
AIM COSMETICS UK Internal Passing Juice
About Us Internal Passing Juice
Contact Us Internal Passing Juice
Delivery Internal Passing Juice
Terms & Conditions Internal Passing Juice
Privacy Policy Internal Passing Juice
Store Locations Internal Passing Juice
Affiliate Program External Passing Juice
Astor Internal Passing Juice
Barry m Internal Passing Juice
Benefit Internal Passing Juice
Bourjois Internal Passing Juice
Calvin Klein Internal Passing Juice
CCUK Internal Passing Juice
Chanel Internal Passing Juice
Clarins Internal Passing Juice
Dior Internal Passing Juice
Elizabeth Arden Internal Passing Juice
Estee Lauder Internal Passing Juice
L'oreal Paris Internal Passing Juice
Max Factor Internal Passing Juice
Maybelline Internal Passing Juice
No 7 Internal Passing Juice
OPI Internal Passing Juice
Revlon Internal Passing Juice
Rimmel London Internal Passing Juice
Saffron Internal Passing Juice
Technic Internal Passing Juice
W7 Internal Passing Juice
Foundations & Concealers Internal Passing Juice
Blusher & Powder Internal Passing Juice
Creams Internal Passing Juice
Face Mask Internal Passing Juice
Show All Internal Passing Juice
Lips Internal Passing Juice
Lipstick Internal Passing Juice
Lipgloss Internal Passing Juice
Eye-liner Internal Passing Juice
Liquid Eye-liner Internal Passing Juice
Eye-shadow Internal Passing Juice
Mascara Internal Passing Juice
Show All Internal Passing Juice
Nail Polish Internal Passing Juice
Nail Remover Internal Passing Juice
Nail Foils Internal Passing Juice
Show All Internal Passing Juice
Brush Sets Internal Passing Juice
Nail Drying Internal Passing Juice
Eyelash Curlers Internal Passing Juice
Nail Polisher Internal Passing Juice
Micro Trimmer Internal Passing Juice
Nose & Ear Trimmer Internal Passing Juice
Hair Straightening Sets Internal Passing Juice
Compact Mirror Internal Passing Juice
Show All Internal Passing Juice
Armani Internal Passing Juice
Beckham Internal Passing Juice
Beyonce Internal Passing Juice
Britney Internal Passing Juice
Burberry Internal Passing Juice
Bvlgari Internal Passing Juice
Calvin Klein Internal Passing Juice
Clinique Internal Passing Juice
Davidoff Internal Passing Juice
Deodorant Internal Passing Juice
DKNY Internal Passing Juice
Eau De Toilette Internal Passing Juice
Giorgio Internal Passing Juice
Givenchy Internal Passing Juice
Gucci Internal Passing Juice
Issey Miyake Internal Passing Juice
Jimmy Choo Internal Passing Juice
Joop Internal Passing Juice
Kate Moss Internal Passing Juice
Lady Gaga Internal Passing Juice
Paco Rabanne Internal Passing Juice
Versace Internal Passing Juice
Yves Saint Laurent Internal Passing Juice
For Him Internal Passing Juice
Eau De Toilette Internal Passing Juice
For Her Internal Passing Juice
Eau De Perfume Internal Passing Juice
Eau De Toilette Internal Passing Juice
Show All Internal Passing Juice
For Him Internal Passing Juice
For Her Internal Passing Juice
Show All Internal Passing Juice
SOCIAL MEDIA Internal Passing Juice
Facebook External Passing Juice
Instagram External Passing Juice
Pinterest External Passing Juice
Twitter External Passing Juice
Youtube External Passing Juice
Make-Up Internal Passing Juice
Social Media Internal Passing Juice
Armani Internal Passing Juice
Astor Internal Passing Juice
Barry M Internal Passing Juice
Benefit Internal Passing Juice
Bourjois Internal Passing Juice
Burberry Internal Passing Juice
Calvin Klein Internal Passing Juice
CCUK Internal Passing Juice
Chanel Internal Passing Juice
Clarins Internal Passing Juice
Davidoff Internal Passing Juice
DKNY Internal Passing Juice
Dior Internal Passing Juice
Elizabeth Arden Internal Passing Juice
Estee Lauder Internal Passing Juice
Givenchy Internal Passing Juice
Gucci Internal Passing Juice
Issey Miyake Internal Passing Juice
L'Oreal Paris Internal Passing Juice
Max Factor Internal Passing Juice
Maybelline Internal Passing Juice
Paco Rabanne Internal Passing Juice
Rimmel London Internal Passing Juice
Saffron Internal Passing Juice
Technic Internal Passing Juice
Versace Internal Passing Juice
W7 Internal Passing Juice
Almay Internal Passing Juice
- Internal Passing Juice
ACCESSORIES Internal Passing Juice
BLUSHER Internal Passing Juice
BRUSH Internal Passing Juice
CONCEALER Internal Passing Juice
CREAM Internal Passing Juice
EYELINER Internal Passing Juice
EYESHADOW Internal Passing Juice
FACE CLEANSER & MASKS Internal Passing Juice
FOUNDATION Internal Passing Juice
FRAGRANCE Internal Passing Juice
LIPBALM Internal Passing Juice
LIPGLOSS Internal Passing Juice
LIPLINER Internal Passing Juice
LIPSTICK Internal Passing Juice
MAKE UP Internal Passing Juice
MASCARA Internal Passing Juice
NAIL POLISH Internal Passing Juice
NAIL REMOVER  Internal Passing Juice
POWDER Internal Passing Juice
View all Items Internal Passing Juice
Welcome to AiM Cosmetics UK External Passing Juice
SEARCH Internal Passing Juice
SITE MAP Internal Passing Juice
This website runs on Shopify External noFollow
{{name}} Internal Passing Juice
Remove Internal Passing Juice

SEO Keywords

Keywords Cloud all foundation show aim lipstick pinterest nail fragrance sale cosmetics
Keywords Consistency
Keyword Content Title Keywords Description Headings
aim 9
nail 9
all 9
lipstick 8
sale 8

Usability

Url Domain : aimcosmeticsuk.com
Length : 18
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.
Dublin Core This page does not take advantage of Dublin Core.

Document

Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 24
Warnings : 10
Email Privacy Great no email address has been found in plain text!
Deprecated HTML
Deprecated tags Occurrences
<s> 8
Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.
Speed Tips
Excellent, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Great, your website has few CSS files.
Too bad, your website has too many JS files (more than 6).
Perfect, your website takes advantage of gzip.

Mobile

Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content

Optimization

XML Sitemap Great, your website has an XML sitemap.

http://aimcosmeticsuk.com/sitemap.xml
http://www.aimcosmeticsuk.com/sitemap.xml
Robots.txt http://aimcosmeticsuk.com/robots.txt

Great, your website has a robots.txt file.
Analytics Great, your website has an analytics tool.

   Google Analytics

PageSpeed Insights


45 / 100    Speed
  Should Fix:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 403.8KiB (71% reduction).

  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yN/r/u2affPel9Mx.js could save 169.2KiB (70% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yE/r/bGvjZ1mRiUg.css could save 78KiB (77% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yX/r/eroG_W1A2VB.js could save 60KiB (74% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yD/r/85o9Mipt33m.js could save 27.4KiB (70% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yx/r/YgxPn1zeKuP.css could save 16.8KiB (74% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yl/r/uu6kxJTXKxu.js could save 15.5KiB (65% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yz/r/cvZybzQWAv1.css could save 11.6KiB (74% reduction).
  • Compressing http://productreviews.shopifycdn.com/assets/v4/spr.css could save 9.1KiB (53% reduction).
  • Compressing http://productreviews.shopifycdn.com/assets/v4/spr.js?shop=aim-solutions.myshopify.com could save 5.4KiB (67% reduction).
  • Compressing http://productreviews.shopifycdn.com/proxy/v4/reviews/badges?callback=jQuery11020698480116436258_1445188944408&shop=aim-solutions.myshopify.com&product_ids%5B%5D=1172948803&product_ids%5B%5D=473194127&product_ids%5B%5D=321068083&product_ids%5B%5D=1124371075&product_ids%5B%5D=473105379&product_ids%5B%5D=337738715&product_ids%5B%5D=463461811&_=1445188944409 could save 3.2KiB (91% reduction).
  • Compressing http://productreviews.shopifycdn.com/proxy/v4/reviews/badges?callback=jQuery11020698480116436258_1445188944410&shop=aim-solutions.myshopify.com&product_ids%5B%5D=1648281859&product_ids%5B%5D=463492447&product_ids%5B%5D=463529123&product_ids%5B%5D=473284807&product_ids%5B%5D=319922563&product_ids%5B%5D=463738231&product_ids%5B%5D=321407187&_=1445188944411 could save 3.2KiB (91% reduction).
  • Compressing http://thexba.net/shopify.js could save 3.2KiB (66% reduction).
  • Compressing https://d1uisejozjzupo.cloudfront.net/pc.js?shop=aim-solutions.myshopify.com could save 1KiB (42% reduction).
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 6 blocking script resources and 6 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • http://translate.google.com/translate_a/element.js?cb=googleTranslateElementInit
  • http://code.jquery.com/jquery-1.10.1.min.js
  • http://cdn.shopify.com/s/assets/themes_support/ga_urchin_forms-f888be82dfc735c04a5e0b253a366bb5.js
  • http://ajax.googleapis.com/ajax/libs/jquery/1.11.0/jquery.min.js
  • http://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/modernizr.min.js?635995419957429866
  • http://thexba.net/shopify.js

Optimize CSS Delivery of the following:

  • https://translate.googleapis.com/translate_static/css/translateelement.css
  • http://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/ajaxify.scss.css?635995419957429866
  • http://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/timber.scss.css?635995419957429866
  • http://fonts.googleapis.com/css?family=Open+Sans:400,700
  • http://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/theme.scss.css?635995419957429866
  • http://fonts.googleapis.com/css?family=Lato:400,700
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 178.8KiB (9% reduction).

  • Losslessly compressing http://cdn.shopify.com/s/files/1/0558/0733/products/Whisper_large.png?v=1444124798 could save 32.5KiB (10% reduction).
  • Losslessly compressing http://cdn.shopify.com/s/files/1/0558/0733/products/Baby_large.png?v=1444124788 could save 21.5KiB (11% reduction).
  • Losslessly compressing http://cdn.shopify.com/s/files/1/0558/0733/products/Lasting_Finish_large.png?v=1444124778 could save 20.4KiB (9% reduction).
  • Losslessly compressing http://cdn.shopify.com/s/files/1/0558/0733/products/Cover_fb2f9365-5a29-46c8-85d6-7b5b12401354_large.png?v=1444994147 could save 19.7KiB (7% reduction).
  • Losslessly compressing http://cdn.shopify.com/s/files/1/0558/0733/products/Luxury_Lipsticks_Assorted_Shade_large.png?v=1444124618 could save 18.2KiB (10% reduction).
  • Losslessly compressing http://cdn.shopify.com/s/files/1/0558/0733/products/1_large.png?v=1444093237 could save 16.5KiB (9% reduction).
  • Losslessly compressing http://cdn.shopify.com/s/files/1/0558/0733/products/Pleats_Please_large.png?v=1444124715 could save 15.8KiB (10% reduction).
  • Losslessly compressing http://cdn.shopify.com/s/files/1/0558/0733/products/Clean_Finish_large.png?v=1444124651 could save 15.5KiB (11% reduction).
  • Losslessly compressing http://cdn.shopify.com/s/files/1/0558/0733/products/HYDR_large.png?v=1444124596 could save 8.8KiB (8% reduction).
  • Losslessly compressing http://cdn.shopify.com/s/files/1/0558/0733/products/Burberry_The_beat_for_men_eau_toilette_50_ml_large.png?v=1444124822 could save 6.5KiB (5% reduction).
  • Losslessly compressing http://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/bg.png could save 3.4KiB (85% reduction).
Show how to fix
  Consider Fixing:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • http://productreviews.shopifycdn.com/assets/v4/spr.css (expiration not specified)
  • http://thexba.net/shopify.js (expiration not specified)
  • http://productreviews.shopifycdn.com/proxy/v4/reviews/badges?callback=jQuery11020698480116436258_1445188944408&shop=aim-solutions.myshopify.com&product_ids%5B%5D=1172948803&product_ids%5B%5D=473194127&product_ids%5B%5D=321068083&product_ids%5B%5D=1124371075&product_ids%5B%5D=473105379&product_ids%5B%5D=337738715&product_ids%5B%5D=463461811&_=1445188944409 (30 seconds)
  • http://productreviews.shopifycdn.com/proxy/v4/reviews/badges?callback=jQuery11020698480116436258_1445188944410&shop=aim-solutions.myshopify.com&product_ids%5B%5D=1648281859&product_ids%5B%5D=463492447&product_ids%5B%5D=463529123&product_ids%5B%5D=473284807&product_ids%5B%5D=319922563&product_ids%5B%5D=463738231&product_ids%5B%5D=321407187&_=1445188944411 (30 seconds)
  • http://productreviews.shopifycdn.com/proxy/v4/reviews/badges?callback=jQuery11020698480116436258_1445188944412&shop=aim-solutions.myshopify.com&product_ids%5B%5D=473205011&_=1445188944413 (30 seconds)
  • http://connect.facebook.net/en_US/sdk.js (20 minutes)
  • https://translate.googleapis.com/translate_static/css/translateelement.css (60 minutes)
  • https://translate.googleapis.com/translate_static/js/element/27/element_main.js (60 minutes)
  • https://translate.googleapis.com/translate_static/js/element/main.js (60 minutes)
  • http://www.google-analytics.com/analytics.js (2 hours)
  • https://images-na.ssl-images-amazon.com/images/G/01/lwa/btnLWA_gold_156x32.png (5 hours)
Show how to fix
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 1.6KiB (13% reduction).

  • Minifying http://www.aimcosmeticsuk.com/ could save 1.6KiB (13% reduction) after compression.
Show how to fix
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 10.6KiB (3% reduction).

  • Minifying http://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/ajaxify.js?635995419957429866 could save 3.4KiB (42% reduction) after compression.
  • Minifying https://static.xx.fbcdn.net/rsrc.php/v2/yN/r/u2affPel9Mx.js could save 2.4KiB (1% reduction).
  • Minifying http://thexba.net/shopify.js could save 2.1KiB (43% reduction).
  • Minifying http://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/timber.js?635995419957429866 could save 933B (36% reduction) after compression.
  • Minifying http://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/handlebars.min.js?635995419957429866 could save 686B (5% reduction) after compression.
  • Minifying https://translate.googleapis.com/translate_static/js/element/27/element_main.js could save 664B (1% reduction) after compression.
  • Minifying http://cdn.shopify.com/s/javascripts/shopify_stats.js?v=6 could save 518B (25% reduction) after compression.
Show how to fix
  4 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.


99 / 100    User Experience
  Consider Fixing:
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a href="/products/isse…lease-50ml-edt" class="grid-link">Sale…No reviews</a> and 4 others are close to other tap targets.
Show how to fix
  5 Passed Rules
Show details
Avoid app install interstitials that hide content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure the viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Use legible font sizes

The text on your page is legible. Learn more about using legible font sizes.


20 / 100    Speed
  Should Fix:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 1.2MiB (74% reduction).

  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yQ/r/rb_qRyoB_Oz.css could save 210.5KiB (84% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yV/r/K0PZ9WfUg3h.js could save 169.4KiB (73% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yQ/r/0c8rusPmNin.js could save 122.3KiB (78% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yx/r/lpnic92pDav.js could save 119.2KiB (72% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yF/r/TsiqkZlWXWt.js could save 86.4KiB (72% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yl/r/UoJqlwVjaGq.js could save 83.7KiB (70% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yn/r/7x6JeMVqVMg.js could save 78.8KiB (68% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yv/r/7TbKr59fPor.css could save 46KiB (79% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yI/r/pU7cwDVlK_o.css could save 40.5KiB (80% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yl/r/55KSodM4a4g.js could save 33.8KiB (80% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/ye/r/2SLfrbjbg8d.js could save 30.9KiB (71% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yn/r/SM3z7Iye-Xz.js could save 22KiB (71% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yY/r/lSK74LQ138v.js could save 21KiB (71% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/y4/r/HkS2blNmGOw.css could save 19.6KiB (80% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yH/r/_MVDQW5JG_o.js could save 10.9KiB (67% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/y7/r/5sjHVfO7EX7.js could save 10.5KiB (79% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/y3/r/SnRf2YdhPP7.js could save 10.2KiB (63% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yH/r/aU0AP5vUBcP.js could save 9.1KiB (61% reduction).
  • Compressing http://productreviews.shopifycdn.com/assets/v4/spr.css could save 9.1KiB (53% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/y8/r/HAnKLKjBk5k.js could save 8.6KiB (66% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yG/r/vcpveGSFiec.js could save 8.1KiB (61% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yx/r/AMA0ADWpp-g.js could save 5.5KiB (76% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yS/r/ejXoLoXpxP3.js could save 5.5KiB (80% reduction).
  • Compressing http://productreviews.shopifycdn.com/assets/v4/spr.js?shop=aim-solutions.myshopify.com could save 5.4KiB (67% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yY/r/gSl61mY18y2.js could save 3.8KiB (74% reduction).
  • Compressing http://productreviews.shopifycdn.com/proxy/v4/reviews/badges?callback=jQuery1102034495405410416424_1445188949199&shop=aim-solutions.myshopify.com&product_ids%5B%5D=1172948803&product_ids%5B%5D=473194127&product_ids%5B%5D=321068083&product_ids%5B%5D=1124371075&product_ids%5B%5D=473105379&product_ids%5B%5D=337738715&product_ids%5B%5D=463461811&_=1445188949200 could save 3.2KiB (91% reduction).
  • Compressing http://productreviews.shopifycdn.com/proxy/v4/reviews/badges?callback=jQuery1102034495405410416424_1445188949201&shop=aim-solutions.myshopify.com&product_ids%5B%5D=1648281859&product_ids%5B%5D=463492447&product_ids%5B%5D=463529123&product_ids%5B%5D=473284807&product_ids%5B%5D=319922563&product_ids%5B%5D=463738231&product_ids%5B%5D=321407187&_=1445188949202 could save 3.2KiB (91% reduction).
  • Compressing http://thexba.net/shopify.js could save 3.2KiB (66% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yS/r/lanJ4jZUfHx.css could save 2.6KiB (65% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yV/r/c3f4iqWkIMO.css could save 2KiB (66% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/v2/yS/r/ZDQXrINXZRK.js could save 1.8KiB (52% reduction).
  • Compressing https://d1uisejozjzupo.cloudfront.net/pc.js?shop=aim-solutions.myshopify.com could save 1KiB (42% reduction).
  • Compressing https://static.xx.fbcdn.net/rsrc.php/yb/r/FQuSDqL4liT.svg could save 746B (53% reduction).
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 6 blocking script resources and 6 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • http://translate.google.com/translate_a/element.js?cb=googleTranslateElementInit
  • http://code.jquery.com/jquery-1.10.1.min.js
  • http://cdn.shopify.com/s/assets/themes_support/ga_urchin_forms-f888be82dfc735c04a5e0b253a366bb5.js
  • http://ajax.googleapis.com/ajax/libs/jquery/1.11.0/jquery.min.js
  • http://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/modernizr.min.js?635995419957429866
  • http://thexba.net/shopify.js

Optimize CSS Delivery of the following:

  • https://translate.googleapis.com/translate_static/css/translateelement.css
  • http://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/ajaxify.scss.css?635995419957429866
  • http://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/timber.scss.css?635995419957429866
  • http://fonts.googleapis.com/css?family=Open+Sans:400,700
  • http://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/theme.scss.css?635995419957429866
  • http://fonts.googleapis.com/css?family=Lato:400,700
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 1.9MiB (90% reduction).

  • Compressing and resizing http://cdn.shopify.com/s/files/1/0558/0733/products/Whisper_large.png?v=1444124798 could save 306.1KiB (90% reduction).
  • Compressing and resizing http://cdn.shopify.com/s/files/1/0558/0733/products/Cover_fb2f9365-5a29-46c8-85d6-7b5b12401354_large.png?v=1444994147 could save 264.2KiB (89% reduction).
  • Compressing and resizing http://cdn.shopify.com/s/files/1/0558/0733/products/Lasting_Finish_large.png?v=1444124778 could save 213.4KiB (90% reduction).
  • Compressing and resizing http://cdn.shopify.com/s/files/1/0558/0733/products/Baby_large.png?v=1444124788 could save 180.9KiB (90% reduction).
  • Compressing and resizing http://cdn.shopify.com/s/files/1/0558/0733/products/1_large.png?v=1444093237 could save 178.4KiB (90% reduction).
  • Compressing and resizing http://cdn.shopify.com/s/files/1/0558/0733/products/Luxury_Lipsticks_Assorted_Shade_large.png?v=1444124618 could save 168KiB (89% reduction).
  • Compressing and resizing http://cdn.shopify.com/s/files/1/0558/0733/products/Pleats_Please_large.png?v=1444124715 could save 144.7KiB (90% reduction).
  • Compressing and resizing http://cdn.shopify.com/s/files/1/0558/0733/products/Clean_Finish_large.png?v=1444124651 could save 136.9KiB (89% reduction).
  • Compressing and resizing http://cdn.shopify.com/s/files/1/0558/0733/products/Burberry_The_beat_for_men_eau_toilette_50_ml_large.png?v=1444124822 could save 124.3KiB (89% reduction).
  • Compressing and resizing http://cdn.shopify.com/s/files/1/0558/0733/products/HYDR_large.png?v=1444124596 could save 107.1KiB (89% reduction).
  • Compressing and resizing http://cdn.shopify.com/s/files/1/0558/0733/products/DIOR_ADDICTS_FULL_518ce800-211d-4071-91ef-18eaa36b0872_large.jpg?v=1444406797 could save 50.5KiB (93% reduction).
  • Compressing and resizing http://cdn.shopify.com/s/files/1/0558/0733/products/Fake_Up_large.jpg?v=1444124826 could save 41.4KiB (93% reduction).
  • Compressing and resizing http://cdn.shopify.com/s/files/1/0558/0733/products/93_large.jpg?v=1444124564 could save 30.5KiB (89% reduction).
  • Compressing and resizing http://cdn.shopify.com/s/files/1/0558/0733/products/Powder_Blusher_large.JPG?v=1444124725 could save 23.3KiB (91% reduction).
  • Compressing and resizing http://cdn.shopify.com/s/files/1/0558/0733/products/2000_Calorie_Curved_d1f98bfb-34ad-4eb7-bcfc-1e4c9557bb9c_large.jpg?v=1444124657 could save 22.9KiB (90% reduction).
  • Losslessly compressing http://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/bg.png could save 3.4KiB (85% reduction).
Show how to fix
  Consider Fixing:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • http://productreviews.shopifycdn.com/assets/v4/spr.css (expiration not specified)
  • http://thexba.net/shopify.js (expiration not specified)
  • http://productreviews.shopifycdn.com/proxy/v4/reviews/badges?callback=jQuery1102034495405410416424_1445188949199&shop=aim-solutions.myshopify.com&product_ids%5B%5D=1172948803&product_ids%5B%5D=473194127&product_ids%5B%5D=321068083&product_ids%5B%5D=1124371075&product_ids%5B%5D=473105379&product_ids%5B%5D=337738715&product_ids%5B%5D=463461811&_=1445188949200 (30 seconds)
  • http://productreviews.shopifycdn.com/proxy/v4/reviews/badges?callback=jQuery1102034495405410416424_1445188949201&shop=aim-solutions.myshopify.com&product_ids%5B%5D=1648281859&product_ids%5B%5D=463492447&product_ids%5B%5D=463529123&product_ids%5B%5D=473284807&product_ids%5B%5D=319922563&product_ids%5B%5D=463738231&product_ids%5B%5D=321407187&_=1445188949202 (30 seconds)
  • http://productreviews.shopifycdn.com/proxy/v4/reviews/badges?callback=jQuery1102034495405410416424_1445188949203&shop=aim-solutions.myshopify.com&product_ids%5B%5D=473205011&_=1445188949204 (30 seconds)
  • http://connect.facebook.net/en_US/sdk.js (20 minutes)
  • https://translate.googleapis.com/translate_static/css/translateelement.css (60 minutes)
  • https://translate.googleapis.com/translate_static/js/element/27/element_main.js (60 minutes)
  • https://translate.googleapis.com/translate_static/js/element/main.js (60 minutes)
  • http://www.google-analytics.com/analytics.js (2 hours)
Show how to fix
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 1.6KiB (13% reduction).

  • Minifying http://www.aimcosmeticsuk.com/ could save 1.6KiB (13% reduction) after compression.
Show how to fix
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 10.4KiB (4% reduction).

  • Minifying http://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/ajaxify.js?635995419957429866 could save 3.4KiB (42% reduction) after compression.
  • Minifying https://static.xx.fbcdn.net/rsrc.php/v2/yx/r/lpnic92pDav.js could save 2.2KiB (2% reduction).
  • Minifying http://thexba.net/shopify.js could save 2.1KiB (43% reduction).
  • Minifying http://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/timber.js?635995419957429866 could save 933B (36% reduction) after compression.
  • Minifying http://cdn.shopify.com/s/files/1/0558/0733/t/51/assets/handlebars.min.js?635995419957429866 could save 686B (5% reduction) after compression.
  • Minifying https://translate.googleapis.com/translate_static/js/element/27/element_main.js could save 664B (1% reduction) after compression.
  • Minifying http://cdn.shopify.com/s/javascripts/shopify_stats.js?v=6 could save 518B (25% reduction) after compression.
Show how to fix
  4 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.



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